An Analysis of Competitive Advantage of Vetiver (Vetiveria zizaniodes) towards the Increasing of Locally-Generated Revenue in Garut Regency West Java - Indonesia
- Jurnal Nasional
- Hani Siti Hanifah, Hedi Cupiadi
- Journal of Knowledge Management, ISSN 1097-9338
Abstrak
The research examines one of the featured product of Garut Regency namely vetiver
(Vetiveria zizaniodes) as one of the incomes to Locally-Generated Revenue (LGR). The research
variables consist of competitive advantage and the increasing of Locally-Generated Revenue, which
aimed to find out the influence of competitive advantage of Vetiveria zizaniodes towards the increasing
of Locally-Generated Revenue in Garut Regency, West Java – Indonesia. 35 producers or craftsmen of
vetiver oil living in Legok Bulus - Sukakarya Village, Samarang District at Garut Regency are examined
as research object by using explanation survey method with descriptive and verificative technique
approach. In conducting the research, questioner was used as data collecting technique and variantbased Partial Least Square- - Path Modeling (PLS-PM) aided by SmartPLS ver 3.0 software was used
as data analyzing technique. The results indicate that competitive advantage of Vetiveria zizaniodes has
significant and positive influence toward the Locally-Generated Revenue increasing which will raise
the Gross Domestic Regional Product (GDRP) of Garut Regency.
Keywords: Competitive Advantage, Locally-Generated Revenue, Vetiver (Vetiveria zizaniodes)
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