Factors that encourage tourists to visit Mount Guntur Garut, Indonesia
- Prosiding Internasional
- Dini Turipanam Alamanda, Fitrin Rawati Suganda, Arif Partono Prasetyo, Gilang Pamungkas
- International Conference on Business Economics, Social Sciences & Humanities (ICOBEST)
Abstrak
Mount Guntur is one of the mainstay mountain attractions in Garut
Regency. The purpose of this study is to find out the factors that encourage tourists to
come to Mount Guntur Garut. This research method is quantitative with descriptive
and exploratory types, the survey was conducted by conducting interviews and
distributing questionnaires, interviews were conducted to explore the factors that
encourage tourists to come to Mount Guntur Garut which was then tested using a
quantitative approach, namely exploratory factor analysis (EFA), questionnaires were
distributed to 100 respondents using purposive sampling method. The results show
that of the 8 tested factors, it is reduced to 3 factors, namely the object and natural
tourist attraction factor, the safety factor and challenges and the entry fee factor. The
object factor and natural tourist attraction are the most dominant factors because they
have the largest eigenvalues with amount 4.371. The implications of this research
could be taken into consideration for tourism development by the manager of Mount
Guntur tourism in the future.
Keywords: tourism marketing, factor analysis, mount tourism, tourism development.
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