New culinary trends based on the most popular Instagram accounts

  • Book Chapter
  • G. Anggadwita, E. Yuliana, D.T. Alamanda, A. Ramdhani, A. Permatasari
  • Understanding Digital Industry; ISBN : 978-3-030-49409-4


Besides being known for its mountains and beaches, Garut district is known for its culinary diversity. The purpose of this study was to identify Garut’s culinary products that receive the attention of citizens while being able to be used as a new icon of Garut’s typical culinary business. The @jajanangarut Instagram account, as the center of information and review of Garut culinary types and centers, was chosen as the research subject. This research primarily used qualitative content analysis. By paying attention to 9,400 posts as of June 2018, the data were then filtered into 3,624 posts in the observation period January 2018–June 2019. The results of the study found there are 10 categories of Garut culinary types, where snacks are the most popular, with 1,178 posts, followed bynoodles and meatballs.

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