Finding the Recipe to Improve the Enrolment Rate of Higher Education Institution (HEI) in Garut Regency, Indonesia
- Jurnal Internasional
- Wati Susilawati, Dini Turipanam Alamanda, Zaenal Mustaqim, Abdullah Ramdhani
- Review of Integrative Business and Economics Research (RIBER); Vol. 8, Supplement Issue. 4, Oktober 2019; ISSN : 2304-1013
Abstrak
The proportion of prospective students in Garut Regency who are willing to study in
higher education institution (HEI) in Garut Regency had raised some concern regarding
the growth and sustainability of HEI in Garut Regency. A significant portion of
prospective students seems to be more interested in continuing their undergraduate
study outside Garut Regency. Therefore, this study is carried out to investigate the
factors that contribute to the attractiveness of HEI from the prospective of students in
Garut. In order to satisfy its purpose, this study uses exploratory factor analysis (EFA)
that consists of two major stages. In the first stage, a series of interviews are conducted
to 30 informants to ensure that all possible factors are included in this study. This stage
is also found to be valuable in obtaining some insights regarding the reasons behind a
HEI selection. In the second stage, a survey that involves 400 respondents is carried out
to test 10 factors that initially obtained in the first stage. As a result, three factors
emerged from this study, namely HEI Program, HEI Achievement, and HEI Location.
Moreover, strategic location is found to be the most dominant variable of HEI
attractiveness in Garut Regency. These findings are expected to provide major
contribution in the formulation of strategies conducted by educational policy maker of
Garut Regency to improve the attractiveness of HEI. The findings are also useful for
HEI to better position their value proposition from the prospective of students.
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