Finding the Recipe to Improve the Enrolment Rate of Higher Education Institution (HEI) in Garut Regency, Indonesia

  • Jurnal Internasional
  • Wati Susilawati, Dini Turipanam Alamanda, Zaenal Mustaqim, Abdullah Ramdhani
  • Review of Integrative Business and Economics Research (RIBER); Vol. 8, Supplement Issue. 4, Oktober 2019; ISSN : 2304-1013


The proportion of prospective students in Garut Regency who are willing to study in higher education institution (HEI) in Garut Regency had raised some concern regarding the growth and sustainability of HEI in Garut Regency. A significant portion of prospective students seems to be more interested in continuing their undergraduate study outside Garut Regency. Therefore, this study is carried out to investigate the factors that contribute to the attractiveness of HEI from the prospective of students in Garut. In order to satisfy its purpose, this study uses exploratory factor analysis (EFA) that consists of two major stages. In the first stage, a series of interviews are conducted to 30 informants to ensure that all possible factors are included in this study. This stage is also found to be valuable in obtaining some insights regarding the reasons behind a HEI selection. In the second stage, a survey that involves 400 respondents is carried out to test 10 factors that initially obtained in the first stage. As a result, three factors emerged from this study, namely HEI Program, HEI Achievement, and HEI Location. Moreover, strategic location is found to be the most dominant variable of HEI attractiveness in Garut Regency. These findings are expected to provide major contribution in the formulation of strategies conducted by educational policy maker of Garut Regency to improve the attractiveness of HEI. The findings are also useful for HEI to better position their value proposition from the prospective of students.

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