Feasibility Study for Alternatives Strategy to Maintain Product Quality (Case Study: Craftsmen Kid T-Shirt–Bekasi Barat, Indonesia)
- Prosiding Internasional
- Rida Zuraida, Yulius Rico Setiawan, Abdullah Ramdhani
- Proceeding of The 3rd Indonesia International Conference on Innovation, Entrepreneurship, & Small Business (IICIES 2011); School of Business and Management ITB Bandung Indonesia; ISBN : 978â€979â€19081â€3â€9
Abstrak
One of kid T-shirt small business at Bekasi uses marketed T-shirt as raw material because the capital
is limited and the small of salesvolume. But since the T-shirt is come from 4 (four) suppliers with
different size and fabric, the craftsman have difficulties to maintain the quality of product. This
research conducted to see which alternative is best1) keep using marketed T-shirt, 2) advance
business by produce its own T-shirt that suitable with the size and fabric has preferred, or 3)
outsourcing the production the T-shirt with standardized kids’ size. To achieve the objective, four
brands marketed T-shirt has compared to anthropometric kids data. Consumer preferences also
collected to see which fabric consumer prefers. Anthropometric kids’ data use is 3-6 years kids
andconsumer preference for fabric was collected from kids’ parent. Based on them, one brand has
chosen if craftsman keep using marketed T-shirt (alternative 1). After collecting information about
cost required for alternative 2 and 3, all alternative was compared. And the result are: for existing
salesvolume, alternatives 1 (one) is the best. To use two other alternatives they have to arrange
marketing strategy that can boost their sales.
Lihat Dokumen