Factors Affecting Entrepreneur Characteristics: A Study Of Small Medium Enterprise In Garut
- Prosiding Internasional
- Rohimat Nurhasan, Risma Muhamad Ramdani, Abdullah Ramdhani, Gugun Geusan Akbar
- International Seminar & Conference on Learning Organization ISCLO 6th, 2018
Abstrak
ABSTRACT
The aim of this study was to identify factors which affect the characteristic of entrepreneur in small
medium enterprise in Garut. Proportional random sampling was used to select participants from 4
region in Garut. The study used 54 traditional cap crafters in Garut who has been in the business in the
last 5 years. We used descriptive and factor analysis to analize the data. The result showed that
traditional cap crafters had good entrepreneur characteristics. Based on factor analysis, the initial 27
variables can be reduced to 8 variables and form new construct consist of three factors which had
correlation above 0.5. Such factors were (1) innovativeness in producing new knitted prodcts, able to
develop new ideas and keep up with the industry trends, (2) eager to take risks which consists of high
independency, not affraid to face price competition, and able to manage the workers, and (3) focus on
profit which reflected on two variables of pursuing profit and not easily satisfied.
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