ARE PASSENGERS WILLINGNESS TO PAY EXTRA MONEY FOR DOMESTIC FLIGHT LOW COST CARRIER AIRLINE IN COVID-19 PANDEMIC?
- Jurnal Internasional Bereputasi
- Nizar Alam Hamdani, Intan Permana, Sukma Nugraha, Teten Mohamad Sapril Mubarok
- Estudios de EconomÃa Aplicada, Vol 39 No. 10, Tahun 2021, ISSN: 1133-3197
Abstrak
This paper examines willingness to pay extra money for domestic flight low-cost carrier airline in covid-19
pandemic. Specifically, the goal of this research is to investigate the level of willingness to pay, measured by
perceived passengers and perceived prices. This study found that only perceived prices for domestic flight lowcost carrier airline in Covid-19 pandemic showed has a statistically significant impact on willingness to pay extra
money has a value 85 percent. In addition, the key topics for willingness to pay are enjoyfull, agreeableness,
brave, comfortable, easy going and confidence. Future studies, with the data of specific not only LCC Airlines
Companies are encouraged to explore this issue. Keywords: Perceived passengers; Perceived prices; Willingness to pay.
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