E-WOM: Effect on Edutech Purchase Decision
- Jurnal Internasional Bereputasi
- Nizar Alam Hamdani, Galih Abdul Fatah Maulani, Intan Permana, Asri Solihat
- Journal of Positive School Psychology 2022, Vol. 6, No. 3, 218–223
Abstrak
Educational technology (edutech) is deemed to play a big role in the improvement of
educational equity and quality in Indonesia. Technology in education is a necessity in the
current industrial revolution era. The development of the Internet provides many benefits
for various sectors including the world of education. This research was conducted to find
out how effective the use of E-WOM in influencing edutech purchase decisions in
Indonesia. To this end, an explanatory survey was carried out involving a sample 250
students in West Java, Indonesia, selected using the proportional sampling technique. The
result of this study shows that eWOM had a significant effect on purchase decisions.
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