OMNICHANNEL FASHION RETAIL IN INDONESIA: HOW IT AFFECTS MARKETING PERFORMANCE ?
- Jurnal Nasional Terakreditasi
- Nizar Alam Hamdani, Arum Mutmainah, Galih Abdul Fatah Maulani, Sukma Nugraha, Intan Permana
- MIX: Jurnal Ilmiah Manajemen Vol 13, No 1, 8 februari 2023 E-ISSN: 2460-5328 http://dx.doi.org/10.22441/jurnal_mix.2023.v13i1.004 TERINDEX SINTA 2
Abstrak
Objectives: Mobile commerce is an appropriate omnichannel practice adoption for fashion retail. Omnichannel in the retail industry is currently becoming an innovation strategy to increase consumer interaction by integrating various sales channel services
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