The Effect of Entrepreneurial Knowledge on Business Success in Micro, Small, and Medium Enterprises (MSMEs)

  • Prosiding Internasional
  • Nizar Alam Hamdani and Anita Fatimah
  • Jumlah Penulis : 2 Orang Status Pengusul : Penulis Pertama Nama prosiding : Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022) Hal : 1766–1775, terbit 29 September 2023 EISSN: 2352-5428 ISBN : 10.2991/978-9


The impact of entrepreneurial knowledge on business success in micro, small, and medium enterprises is discussed in this study. This study uses entrepreneurial knowledge as an independent variable and business success as the dependent variable. The sample of this research was the owners of micro, small, and medium enterprises in the Garut Regency. The statistical method used was simple linear regression analysis. Both primary and secondary data were gathered by distributing questionnaires and reading relevant literature. The success of a business is positively and significantly impacted by entrepreneurial knowledge.

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