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Strategi Pemasaran terhadap Peningkatan Usaha Opak Desa Ciwangi di Masa Covid-19
- Jurnal PKM Dosen
- Mulyaningsih, Rezkia Nugraha, Gita Laras
- Pengabdian Kepada Masyarakat di Desa Ciwangi Tahun 2020
Abstrak
Through the Institute for Research and Community Service (LPPM) in the Garut University environment, they formulated Real Work Lectures during the Covid-19 pandemic to accelerate the response to Covid-19. In Limbangan, exactly in Ciwangi, many people have experienced a decrease in income due to Covid-19 this is because many people have stopped working. Ciwangi Village is a village famous for its opak. Judging from the current condition of Covid-19, there are many marketing strategies carried out online that have never been done before by the opak makers themselves. By doing this online marketing strategy or online sales can make it easier for people to buy an item, marketing strategies such as creating a Market Place can be used to
increase opak sales. Kata Kunci: Strategi Pemasaran, Opak, Ciwangi.
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