CORPORATE CULTURE AND DIGITAL TRANSFORMATION STRATEGY IN UNIVERSITIES IN INDONESIA
- Jurnal Internasional Bereputasi
- Nizar Alam Hamdani, Galih Abdul Fatah Maulani, Sukma Nugraha, Teten Mohamad Sapril Mubarok, Anggun Oktavia Herlianti
- Estudios de EconomÃa Aplicada, Vol 39 No. 10, Tahun 2021, ISSN: 1133-3197
Abstrak
All business entities, including private universities, have always to deal with changes in their environment. One of the keys to address such changes is digital technology. The present study examines the extent to which corporate culture affects the implementation of a digital transformation strategy in private universities. Data were collected through a survey addressed to 39 top management executives from different private universities in Garut, West Java, Indonesia. Data analysis was carried out by means of SmartPLS. The results showed that corporate culture in private universities had a significant effect on the implementation of digital transformation strategy in their organizations. This is associated with factors other than technological aspects such as human resources, behavior, and organizational culture. Keywords: Digital Transformation Strategy; Corporate Culture; Higher Education Institutions.
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